Exhibitors – improve your METALCON performance and ROI with FREE web-access to Best Selling Practices e-courses!

METALCON and Jefferson Davis, CEO of Competitive Edge and founder of The A.R.T. of Exhibitor Training™ present four E-courses to improve your ROI. We strongly suggest that you and your exhibit staff watch them.

The best part? They’re quick – concise – helpful and available to view with 24/7 unlimited access:

1. Pre-Show Planning
2. Pre-Show Marketing
3. Lead Management
4. Exhibit Measurement

For maximum results - Jefferson suggests viewing in the order outlined below - as the information in each E-course lays a foundation for the next.

Exhibition industry research finds that 76% of exhibitors fail to set clear objectives for tradeshows.

If your company doesn’t know or isn’t clear on what you are trying to accomplish at METALCON, how will you ever know if you succeeded?

The failure to set, plan for, communicate and execute around meaningful exhibiting objectives is a primary reason why many exhibitors fail to produce visible and meaningful exhibiting results.

Learn how to set objectives that lead towards tradeshow success.

Ideal View Time: Four to six months pre-show
Length: 20 minutes

Industry research finds that 80% of exhibitors do little or no targeted marketing of their exhibit for tradeshows.

Tradeshow attendee behaviors have changed dramatically over the last several years and many exhibitors are either unaware of these changes and have not adapted their exhibit marketing practices to align with these changes.

Failure to effectively market your exhibit limits both the quantity and the quality of booth traffic you will experience at the show. This critical exhibiting behavioral oversight can cause your exhibit to feel empty or fill it with a bunch of people who have no real interest in your products or services.

This E-course shows you attendee behavioral changes and gives you the tools to succeed.

Ideal View Time: Three to five months pre-show
Length: 40 minutes

Exhibit Surveys annual tradeshow trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.

If you aren’t following up on leads or don’t know what becomes of your leads, how will you ever know if you got a return on your investment?

The failure to effectively manage leads negatively impacts your company’s brand perceptions in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.

Lead follow up is imperative - this is a must watch E-course!

Ideal View Time: Two to three months pre-show
Length: 29 minutes

EXHIBITOR magazine research found that 86% of exhibitors lack any organized form of post-show measurement.

With increased demand for accountability in marketing spending, if you don’t have an exhibit measurement process in place you may be in jeopardy of losing your budget.

Developing and utilizing a consistent set of exhibit performance metrics across your show calendar provides your company with consistent analytical tools to better evaluate, justify, allocate or reallocate resources for maximum benefit and result.

A vital E-course for all involved in the tradeshow marketing, budgeting and planning process.

Ideal View Time: One to two month’s pre- show – or shortly after
Length: 42 minutes

For more information on Competitive Edge call 800-700-6174 or visit www.tradeshowturnaround.com

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