It’s Friday and we are pleased to make an announcement that pertains to one of our long standing exhibitors and title sponsor, MBCI. MBCI was awarded by the Web Marketing Association the 2014 MOBILEWEBAWARD for outstanding achievement in mobile development. Congratulations are in order for this great achievement and want to applaud all at MBCI that were involved in the project. MBCI will be exhibiting at METALCON in 2015 in booth #801. You can view their online profile by clicking here. Below is the official release from the MobileWebAward page.
ABOUT THE ENTRY
Our goal was to enhance the usability and functionality of our website so that it became an invaluable tool for our customers and our sales representatives. A majority of our clientele, architects and contractors, are on jobsites frequently and conduct a fair amount of business with smartphones. For this reason we invested heavily on developing a responsive website that was fluid and intuitive, making the overall customer experience improved on mobile and tablet devices. Some of the tools that we added specifically to optimize the mobile experience is geotargeting a user’s location so that they can have immediate access to their sales representative, allowing them to call or email them with a request immediately. We also enhanced the Project Gallery so that users can easily share projects that inspire them via email or social media. We also designed this site with ecommerce in mind and have laid the foundation for adding this functionality in the future.
Award Credits
Contributors:
| Director of Marketing: | Laura Phelan |
| Brand Manager: | Erin Zaske |
| Marketing Coordinator: | Amy Crenan |
| Business Systems Analyst: | Brianna Ritter |
| Digital Marketing Intern: | Mallory Collins |
| Senior Program Manager: | Clare Cooper |
| Account Manager: | Kalie Trueper |
| Manager of Interactive Services: | Matt Alberty |
| Senior Developer: | Kyle Regan |
| Vice President of Account Development: | Roy Smith |