Study after study has concluded that there is a clear link between workplace diversity, increased productivity, and the bottom line. In fact, according to a study by Forbes, companies with a diverse workforce produce 19% more in earnings than their less diverse counterparts. You need talented workers now more than ever. So why, at a time when the skilled labor shortage is hitting the construction particularly hard, do woman make up just 9% of the US construction industry workforce? You simply can’t afford NOT to diversify your workforce!

Join us next Wednesday, November 4 when Heidi Ellsworth, partner of RoofersCoffeeShop®, founder of National Women in Roofing (NWIR) and of Roofing Technology Think Tank (RT3) and past METALCON speaker, will moderate this important subject that profoundly impacts our industry; the challenges, benefits, rewards, and strategies associated with recruiting and retaining top talent in today’s market.

Sponsored by RoofersCoffeeShop®

In a METALCON blog published almost two years ago titled, Women Could Play Key Role in Industry Labor Shortage, Ellsworth shared, “If businesses really want to stay sustainable, profitable and scalable, they have to bring in the talent of all generations, all genders and all types of people from all different backgrounds and nationalities.”

While women are making small strides, unfortunately the COVID-19 crisis has created another setback. Earlier this month, Metal Construction News featured the results of a “Women in the Workplace survey” from the U.S. Green Building Council (USGBC) revealing women across the green building industry are facing historic challenges in the wake of the pandemic. Of nearly 500 women surveyed, 86% are feeling supported by employers, yet nearly 90% note they are still facing challenges when it comes to financial, familial and professional responsibilities.

Be a part of this important dialogue and join us next Wednesday for the next METALCONLive! when Heidi will the current status of the marketplace and strategies too diversify your staffing.

What? METALCONLive! Presents: Can You Afford NOT to Have Diversity in Your Workforce?

WHERE? Live on ZOOM using your computer, tablet or smart phone

WHEN: Wednesday, November 4 at 1 PM EST (will be available on-demand post-event)

Moderated by Heidi Ellsworth, Partner of RoofersCoffeeShop®, with the following panelists:

Tiffany Hutcheson, Sales and Customer Service Manager, Brightsmith Coaters

Sonya Malik, President, Association of Women in Metal

Minnie Robles, Product Representative, ATAS International

Troy Simms, General Manger, Atlantic Recycling Group

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