Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting. Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success. Ellsworth consistently writes for RoofersCoffeeShop and is a contributor to Professional Roofing, Florida Roofing Magazine, Carolinas Contact and Western Roofing, Siding & Insulation Magazine. She currently consults with the Roofing Alliance while serving on the board of Western States Roofing Contractors Association and Roofing Contractors Association of Washington. She is a founder and still very active with both Roofing Technology Think Tank (RT3) and National Women in Roofing (NWIR).