Karen L. Edwards has been a marketing professional for 30 years focusing the past 20 years on the roofing industry. Having worked at both Carlisle Syntec and EagleView, she has led prominent industry marketing and contractor marketing programs. Edwards now owns her own consulting business, Casimir Group where she serves as the COO for RoofersCoffeeShop®, the director of the Roofing Technology Think Tank (RT3) and she supports contractors and manufacturers in their marketing efforts.