From Cooling to Color Changing: New Pigments Deliver Benefits Architects Appreciate


We will discuss the benefits of infrared (IR)reflective pigments that are used to cool buildings with less energy, as well as polychromatic pigments that color shift in changing light to create dynamic exteriors. Topics will also include sustainability advantages of newer pigment innovations.

Learning Objectives:

  • Brief overview of urban heat islands
  • Introduction of IR reflective pigments into the building market
  • Origins of polychromatic coatings & emergence into architecture
  • Where function meets aesthetic design
  • sustainability can be beautiful
  • Color trends and innovations for future-minded architects

This session is included with your Total Experience, Architect’s Experience or Exhibitor registration.

Registration includes access to all exhibits, education sessions on the show floor, keynotes and networking events.

Credit: 1.0 AIA LU

To register for this event please visit the following URL: →


Date And Time

10-12-22 @ 02:45 PM to
10-12-22 @ 03:45 PM

Registration End Date


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