The Art of Competing with Big Firms: How Designing Next Generation Facilities Gave TBA a Competitive Advantage

We’ve all heard the David and Goliath story: how a shepherd with a few shiny stones and a sling felled a much larger, more heavily armed opponent. In today’s design and development marketplace dominated by big names and disruptors, we’ve come to believe two assumptions: 1. Big players enjoy the most advantages 2. Big players always win. 

Learn how a small but nimble, fast-growing studio in Massachusetts competes with large firms.  In this interactive session, TBA Studio CEO Tim Brandon and Hinge Partner Karl Feldman will help participants rethink assumptions about firm size, innovation, and growth. They will walk through how TBA’s creative use of metal in designing next-generation facilities has put the small firm on the same footing as some of the industry’s largest. Participants will come away with actionable insights about how they can disrupt the industry no matter their size. 

Learning Objectives:

  • How to position your firm to win new business in the infrastructure decade
  • How TBA positioned their products and their firm for success
  • Discover the role metal and steel has played in TBA’s design successes
  • Learn how TBA positioned their products and their firm for success
  •  Find out the implications for small to midsize players
  • Winning Design

This session is included with your Total Experience, Architect’s Experience or Exhibitor registration.

Registration includes access to all exhibits, education sessions on the show floor, keynotes and networking events.

Credit: 1.0 AIA LU

To register for this event please visit the following URL: →


Date And Time

10-12-22 @ 04:00 PM to
10-12-22 @ 05:00 PM

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