Ryan Groth

President & Founder
Sales Transformation Group, Inc.


Ryan Groth, Founder of Sales Transformation Group, Inc. is a family man, former professional baseball player, and entrepreneur who became involved in the contracting business with his family as a teen. Because he saw first hand what an unprofessional "mom and pop" contracting business created for his family, Ryan decided that he didn't want to eventually take over and work in the family business and decided to take the route of a professional baseball career, which became the breeding ground for his work ethic and commitment to growth. A career in the major leagues didn't happen, so Ryan went to work by networking with high performing leaders in the South Florida Community, looking for "what was next" in his journey. As he got further connected into the community, an introduction was made that turned into a 4.5-year chapter where Ryan received mentorship from one of the top businessmen in the region and nationally recognized Roofing Contractor. Ryan learned the nuts and bolts, mindset, vision, strategy, structure, systems, and processes of a $50 million per year local contracting sales organization. Ryan had the special opportunity to implement a sales software that was created by this Roofing Contractor to hundreds of contractors nationwide, all while teaching, coaching and consulting owners and sales teams on what it takes to become winners in their market. With this passion and skill set fully realized, Ryan decided to make the transformation of contracting companies a full-time focus and started Sales Transformation Group, Inc. He is on a mission to helping contractors create real companies, organizations that they can leave on vacation and actually turn off their phones. Ryan saw firsthand what a family contracting business was like and what a professional contracting sales organization was like. He is on a mission to help the industry make that transition with his program.

Ryan is married and has three children, residing in Pompano Beach, FL


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